02. What you need to know

Jobs in Digital Marketing Analytics

Analytics are an essential part of marketing and Google Analytics is the most commonly used tools. Skills in analytics are in very high demand. You will find that you will benefit from analytics skills in all digital marketing roles. But, there are a variety of roles that focus specifically on analytics. Often, these roles require more in depth data skills, but some roles don’t and focus on measuring and reporting using Google Analytics or similar tools.

Here are common titles of these jobs:

  • Digital Analytics Manager

  • Marketing Analyst

  • Web Analytics Specialist

  • Marketing Analytics Manager

Digital Analytics jobs pay well. The average salary is around $70,000/year.

How do you find people who want your new skills?

You can search for them on job sites or in LinkedIn for instance! You can use the broad terms like "jobs in digital analytics" or “marketing analytics careers”. You can also be more focused in your search and search for “Google Analytics” on a job site, that will bring up jobs that require Google Analytics skills. Be sure to include your location to find a job that is near you.

Responsibilities of a Digital Marketing Analyst typically include:

  • Analyze, track and report on overall web traffic and user engagement

  • Evaluate the success of marketing campaigns using Google Analytics

  • Build data dashboards to report on KPIs

  • Understand conversion funnels and highlight areas for improvement

  • Provide and present actionable recommendations based on measured results

The experience desired for Digital Marketing Analyst candidates typically includes:

  • Proficient in Excel and strong PowerPoint/presentation skills

  • Proficient in Google Analytics and/or other digital analytics tools

  • Experience with A/B testing and optimization platforms

  • Affinity and experience working with large data sets, marketing data analysis, and data access and reporting technologies like Tableau or SQL

  • Demonstrated analytical skills, detail-oriented, and organized with strong verbal and written communication skills.